Our Ingredients


Pure New Zealand spring water. Nothing more, nothing less.

Aloe Vera

Aloe vera is an effective, light-weight scalp and hair conditioner with shine-enhancing properties. With over 70 active ingredients — including amino acids and vitamins A, C, E, and B12 — it works with your hair’s own nutrients to give it more elasticity and prevent breakage.

Aloe vera is rich in proteolytic, an enzyme that helps reduce itching, dandruff and dead skin cells on the scalp; while supporting normal hair growth. 


Cetearyl Alcohol

Cetearyl alcohol is a fatty acid used in cosmetics as an emulsifier and stabiliser to prevent products from separating. Although it’s categorised as alcohol, it is totally different from drying alcohols such as ethanol or denat alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail that makes them non-drying and non-irritating — ideal for sensitive scalps!

Behentrimonium Methosulfate

Behentrimonium methosulphate (BTMS) is an emulsifier, meaning it prevents the separation of water and oils in the formula. It is synthetically created from modified rapeseed oil and, despite its name, is not to be confused with drying sulphates like sodium lauryl sulphate. It’s great for detangling and leaves hair silky smooth without build-up.

Wheat Amino Acids

Wheat amino acids come from wheat protein. They’re an effective conditioning agent and are thought to be able to penetrate the hair strand better than whole proteins, since they’re smaller in size. Wheat amino acids hydrate and soften hair, making it easier to detangle and minimise frizz.

Simmondsia Chinensis (Jojoba) Seed Oil

Jojoba oil is a highly emollient oil used to hydrate and nourish the hair. It is similar to the makeup of human sebum which makes it safe for a variety of skin and hair types. 

Linum Usitatissimum (Linseed) Seed Oil

Linseed (or flaxseed) oil contains vitamin E and a variety of omega fatty acids that nourish the hair shafts and follicles, encourage growth, protect against damage and improve elasticity.



Persea Gratissima (Avocado) Oil

Avocado oil is rich in fatty acids such as omega-3 linolenic acid, omega-6 linoleic acid, oleic acid, and beta sitosterol. These fatty acids replenish the moisture levels of your hair and scalp, and work to prevent moisture and water loss to keep your curls hydrated between washes. The moisturising properties of avocado oil are also calming for dry, itchy scalps.


Panthenol is a conditioning agent sourced from pantothenic acid (vitamin B-5). It locks in moisture, adding a boost of softness and shine to hair, and can strengthen and protect the strands from environmental damage.

Sodium Cocoyl Glutamate

Sodium cocoyl glutamate is a fatty acid derived from coconut oil and glutamate (an amino acid found in collagen). It’s a mild surfactant, making it ideal for gentle cleansing formulas like the Free Curls shampoo and conditioner. 

Cucumis Sativus (Cucumber) Extract

Cucumber is rich in proteins, lipids, vitamin A, and silica, which help to strengthen thin hair and facilitate hair growth. Known for its soothing properties, cucumber extract can nourish, strengthen, hydrate, and improve scalp health.

Sodium Lauroamphoacetate

Sodium Lauroamphoacetate is a mild surfactant that produces a satisfying foam without stripping the hair. It gently cleanses hair and can even help reduce irritation.


Glycerin is a popular ingredient in skin and hair products, thanks to its moisturising benefits. It’s a natural element of human skin, which makes it effective for all skin types and ages. Glycerin is a water soluble humectant, so you can enjoy all the hydration with none of the build-up.

Xanthan Gum

Xanthan gum is a thickening and stabilising agent. It gives our products that rich, luxurious texture that you can scrunch into your curls for added definition. 

Citric Acid

Citric acid is a natural component of citrus fruits and, when used in well-formulated products, is much safer than applying lemon juice straight to your hair! Citric acid helps regulate your scalp’s natural PH balance which can reduce the feel and appearance of dandruff.

Lavandula Angustifolia (Lavender) Oil

Lavender oil is a highly-concentrated essential oil that boosts hair growth and soothes the scalp. It has antimicrobial properties that help prevent the growth of bacteria; this makes it an ideal ingredient for itchy or sensitive scalps.

Mentha Arvensis (Wild Mint) Leaf Oil

Wild mint leaf oil is an essential oil known for its soothing properties. The scent inspires a sense of calm in the mind, and the product itself has a cooling effect that soothes irritated scalps and adds much-needed moisture back to dry hair.

Chamomilla Recutita (Matricaria) Flower Extract

Chamomilla Recutita (Matricaria) Flower Extract comes from the chamomile flower, and is known for its anti-inflammatory, healing properties. Gently moisturising, this extract can help to soothe irritated scalps while keeping it clean and free from irritants.

Butyrospermum Parkii (Shea Butter)

Shea butter is an emollient hair-conditioning agent containing vitamins A and E, oleic acid, and stearic acid. It’s extremely hydrating and can protect hair from damage caused by heat styling, colouring, or the sun. Rich in fatty acids, shea butter can penetrate the hair which helps prevent breakage and split ends.

Prunus Amygdalus Dulcis (Sweet Almond) Oil

Sweet almond oil is packed with vitamins and fatty acids, which help to hydrate and add shine to the hair. It’s a gentle, soothing oil that leaves hair healthy and smooth.


Phenoxyethanol is a preservative, meaning it slows the growth of bacteria, yeast, mould, and fungus in your products. Preservatives are vital in ensuring your products stay fresh and safe for longer.

Phenoxyethanol has global approval to be used in cosmetic products in concentrations of 1% or less. At Free Curls, we use less than 1% in all our products, opting instead to combine phenoxyethanol with other ingredients like ethylhexylglycerin. 


Ethylhexylglycerin is a skin-softening preservative used to keep products from separating or growing mould and bacteria. Not only does it keep Free Curls products safe and fresh, it also acts as a conditioning agent to keep your hair and scalp feeling smooth and moisturised.